A. Introduction

  1. Your privacy is important to us at, and we are committed to protecting your personal information. This policy explains how we handle your data.
  2. By accepting our use of cookies in accordance with the terms of this policy when you first visit, you grant us permission to use cookies each time you visit our website.

B. Collection of Personal Information

The following types of personal information may be collected, stored, and used:

  1. information about your computer, including IP address, geographic location, browser type and version, and operating system;
  2. information about your visits to and use of this website, including referral source, duration of visit, page views, and navigation paths on the website;
  3. information you provide when registering on our website, such as your email address;
  4. information you provide when creating a profile on our website, such as your name, gender, relationship status, birthday, profile pictures, interests, hobbies, education, and employment details;
  5. information you provide to subscribe to our email notifications and/or newsletters, such as your name and email address;
  6. information you provide when using our website’s services;
  7. information generated when you use our website, such as when, how often, and under what circumstances you use it;
  8. information related to your purchases, the services you use, or transactions you conduct through our website, including your name, phone number, address, email address, and credit card details;
  9. information intentionally posted on our website to make it publicly available on the internet, such as your username, profile pictures, and content of your posts;
  10. information in all forms of communication you send to us via email or our website, including its content and metadata;
  11. any other personal information you provide to us.

Before disclosing to us another individual’s personal information, you must have obtained that individual’s consent to both disclose and process their personal information in accordance with this policy.

C. Use of Your Personal Information

Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website. We may use your personal information for the following:

  1. to administer and its operations.
  2. to customize for you.
  3. to enable you to use the services available on
  4. to send goods purchased through to you.
  5. to deliver services purchased through
  6. to send account statements, invoices, and payment reminders, and to receive payments from you.
  7. to send non-marketing commercial communications.
  8. to send email notifications that you have specifically requested.
  9. to send our email newsletter to you, if you have requested it (you can inform us at any time if you no longer require the newsletter).
  10. to send marketing communications relating to our business or the carefully selected third parties’ businesses that we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications).
  11. to provide third parties with statistical information about our users (but those third parties will not be able to identify individual users from that information).
  12. to deal with inquiries and complaints made by or about you relating to
  13. to maintain the security of and prevent fraud.
  14. to verify your consent to’s terms of use (including monitoring private messages sent via’s private messaging service), and:
  15. other uses.

If you submit personal information for publication on our website, we will use and publish that information in accordance with the permission you grant us.
Your privacy settings can be used to limit the publication of your information on our website and can be adjusted using the website’s privacy controls.
We will not disclose your personal information to any third party for their or any other third party’s direct marketing without your express consent.

D. Disclosure of Personal Information

We may share your personal information with companies within our corporate group and business partners (including subsidiaries, holding companies, and their subsidiaries and affiliates with business partners) when reasonably necessary for the purposes set out in this policy.
We may share your personal information with all members of our corporate group (including subsidiaries, holding companies, and their subsidiaries) when reasonably necessary for the purposes set out in this policy.

We may disclose your personal information:

  1. to the extent that we are required to do so by law;
  2. in connection with any ongoing or prospective legal proceedings;
  3. to establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
  4. to the buyer (or prospective buyer) of any business or assets that we are (or are contemplating) selling; and
  5. to any person whom we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

We will not disclose your personal information to third parties other than as outlined in this policy.

E. International Data Transfers

  1. The information we collect may be stored, processed, and transferred between the countries in which we operate in order to enable the use of the information in accordance with this policy.
  2. The information we collect may be transferred to the following countries which do not have data protection laws equivalent to those in the European Economic Area: USA, Russia, Japan, China, and India.
  3. Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.
  4. You expressly consent to the transfer of personal information as described in this Section F.

F. Preservation of Personal Data

  1. This Section G outlines our guidelines and procedures for data retention, designed to ensure compliance with our legal obligations regarding the storage and deletion of personal information.
  2. Personal information processed for one or more purposes will not be kept longer than necessary for the specified purpose(s).
  3. Notwithstanding Section G-2, we will typically delete personal data falling under the following categories:
  4. Despite other provisions in Section G, we will retain documents (including electronic records) containing personal data:
    • 4.1. to the extent required by law.
    • 4.2. if we believe the records may be relevant to ongoing or future legal proceedings.
    • 4.3. to establish, exercise, or defend our legal rights (including disclosing information to others for the purpose of fraud prevention and credit risk reduction).

G. Your Personal Information Security

  1. We will implement reasonable technical and organizational measures to prevent loss, misuse, or alteration of your personal information.
  2. All the personal information you provide will be stored on our secure servers, protected by passwords and firewalls.
  3. All electronic financial transactions conducted on our website are safeguarded with encryption technology.
  4. You acknowledge that information transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
  5. You are responsible for keeping your password to access our website confidential; we will never ask you for your password (except when logging into our website).

H. Changes

We may update this policy from time to time by publishing a new version on our website. You should visit this page regularly to ensure you are aware of any changes to the policy. In case of changes to this policy, we may notify you via email or through our website’s private messaging system.

I. Your Rights

You have the right to request that we provide you with all the personal information we have about you. The execution of such a request will be governed as follows:

  1. payment of a fee of 1000 SEK; and
  2. by providing appropriate proof of your identity for this purpose. Usually, we accept a certified photo of your passport from a notary, along with a copy of a utility bill showing your current address.

We may withhold the disclosure of the requested personal information to the extent permitted by law.
You have the right to request at any time that we do not process your personal information for marketing purposes.
In practice, you will typically either explicitly consent to our use of your personal information for marketing purposes, or we will provide you with the option to opt out of the use of your personal information for marketing purposes.

J. Third-Party Websites

Our website contains hyperlinks to and information about third-party websites. We have no control over and are not responsible for the privacy policies and practices of third parties.

K. Updating Information

Please inform us if the personal information we have about you needs to be corrected or updated.

L. Cookies

Our website uses cookies. A cookie is a file that contains an identifier (a string of letters and numbers) sent by a web server to a browser and stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies can be either “persistent cookies” or “session cookies”: a persistent cookie is stored by a browser and remains valid until the specified expiration date, unless deleted by the user before that date; a session cookie will expire at the end of the user’s session, when the browser is closed. Cookies typically do not contain information that personally identifies a user, but personal information we store about you may be linked to the information stored in and obtained from cookies. We use both persistent and session cookies on our website.

Below are the names of the cookies we use on our website and the purposes they are used for:

  • We use Google Analytics and AdWords on our website to recognize a computer when a user visits the website, track users as they navigate the website, enable the use of a shopping cart on the website, improve the website’s usability, analyze the use of the website, administer the website, prevent fraud, enhance the website’s security, personalize the website for each user, and display ads that may be of particular interest to specific users.

Most web browsers allow you to refuse to accept or manage cookies. Here is information on how to manage cookies in your browser:

If you block all cookies, it will negatively affect the usability of many websites. If you block cookies, you will not be able to use all features on our website.